About Matrix Direct
Matrix Direct is a full-service agency that can partner you throughout your brand journey. We go beyond traditional advertising to offer comprehensive solutions that deliver measurable results. Our expertise includes strategic consulting, brand incubation and management, go-to-market strategies, channel management, customer outreach and other allied services including digital marketing, experiential marketing, audio-visuals, events, exhibitions, conferences and more.
We excel in market and consumer insights, and develop strategies that guarantee robust engagement and measurable results. We have won numerous awards and accolades for our innovative approach and market successes. Choose Matrix Direct as your agency of choice to experience a holistic and impactful brand-building journey. Let us help your organization or brand reach its fullest potential with our expertise, 360-degree perspective, and relentless focus on driving growth.
Overview Of Our Clients
Creating results-driven solutions for our clients. Meet the brands we work with.
TATA STEEL
OTHER TATA GROUP COMPANIES
- Tata Pipes
- Tata Structura
- Tata Shaktee
- Tata Tiscon
- Tata Steelium
- Galvano
- Tata Astrum
- Tata Astrum Super
OTHER TATA GROUP COMPANIES
- Tata Sons
- IHCL (Taj)
- Tata BlueScope
- Tata Metaliks
- Tata Housing - 88 East
- Tata International-Tata Stryder
- TMILL
- JCAPCPL
- Tata Bearings
OTHER CLIENTS
- Jindal India
- Keventers
- Aditya Birla - Essel Mining
- Lafarge India
- ABP Limited – The Telegraph
- ITC Limited – Personal Care Division
- Hutch
- Hindustan Times
- Peerless
- West Bengal Tourism Development Corporation
- Government of West Bengal
- Government of Odisha
From our archives
Consumer Focused Initiatives
LAFARGE HOME BUILDING CENTRE
Designed and operated a centre where home builders could directly interact with architects and engineers to gain insights about construction processes.
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TATA PIPES PLUMBING SOLUTIONS
Created and managed a plumbing service that delivers directly to customers' homes.
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TATA TISCON READYBUILD CENTRE
Designed and operated a centre that offered home design solutions to prospective home builders.
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BERGER HOME DECOR SERVICE
Undertook the pilot project for providing painting solutions directly to homeowners.
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STEEL JUNCTION STORE LAUNCH
Facilitated store operations, including sales automation, customer care training, and the launch of the 'Steel Junction Privileges' loyalty program.
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TATA PIPES RAINWATER HARVESTNG CAMPAIGN
Direct outreach to housing societies to promote and facilitate the setting up of rainwater harvesting processes.
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TATA STEEL AWARENESS CAMPAIGNS
Facilitated the launch of Tata Steel's Steel 'n Style stores atmultiple locations, from location identification to operationalization.
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UNICEF ARSENIC POISONING AWARENESS CAMPAIGNS
Sensitisation program covering panchayats, schools, and primary health centres in Murshidabad district.
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COLGATE DENTAL CAMPS
Launched The Telegraph in Schools (TTIS) and facilitated student engagement in the
editorial process.
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TATA SONS BUILDING INDIA ESSAY COMPETITION
Implemented India's largest essay competition focusing on eastern India, showcasing the Tata Legacy to more than 5 lakh students.
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ABP-THE TELEGRAPH - TTIS
Launched The Telegraph in Schools (TTIS) and facilitated student engagement in the
editorial process.
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DISHA CAREER COUNSELLING WORKSHOPS
Conducted a series of career counselling workshops across schools that also included personality assessment and aptitude testing.
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From our archives
Brand Activation Initiatives
KEVENTERS MALL ACTIVATION
CALTIGER ONROUND ACTIVITY
ITC VIVEL FACEWASH LAUNCH
LAKME PRODUCT LAUNCH
VENKYS PRODUCT LAUNCH
ABP PUJA BONUS
NICCO PARK
88 EAST CUSTOMER MEET
HUTUCH MOBILE SERVICE LAUNCH
KOLKATA SCIENCE CITY DINOSAUR PARK
PEPSI PUJA PROMOTIONS
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